Who I work with
Established service businesses ready for marketing that performs at their level.
Founder- and owner-led service businesses, past the startup stage, ready for a marketing function that matches the business they've built.
At this stage, you know growth requires dedicated marketing. Maybe you've invested in it before and didn't get the returns you expected. Or maybe you're building the foundation from scratch and want to get it right the first time. What's missing isn't a willingness to grow—it's a senior marketing leader who owns the function, coordinates the moving parts, and makes sure the strategy actually gets implemented.
Is your business here?
Service businesses that thrive with fractional marketing leadership.
Trades & home services
Your reputation is excellent. Your phone should ring more.
HVAC, flooring, plumbing, electrical, concrete, siding, construction. You built this on word of mouth and quality work. The opportunity is getting found by the customers who don't know you yet.
Accounting & financial services
You build financial clarity for clients. Your marketing should do the same for your practice.
CPAs, bookkeepers, financial advisors, tax professionals. Your clients trust you with their numbers. The right marketing builds that trust before the first conversation.
Health, wellness & medical
You deliver outcomes most practices can't. Your marketing should reflect that.
Concierge and functional medicine, physical therapy, med spas, mental health practices. The patients you want are looking for something specific. The right visibility puts you in front of them.
Law firms & professional services
Referrals built your firm. Marketing should extend that reach.
Attorneys, consultants, coaches, and other expertise-driven businesses. Trust is your product. Marketing that reflects your depth brings in better clients and shortens the sale.
Hospitality & membership
The experience is the product. Marketing should make people want to be there.
Social clubs, restaurants, gyms, studios, event venues. Acquisition, retention, and community-building need a different kind of marketing than a standard service business. This is a category I know well.
Nonprofit & mission-driven
The mission is clear. The marketing should be too.
Schools, therapeutic programs, community organizations, advocacy groups. Reaching the right audience where trust is everything requires messaging that respects the stakes. Generic marketing doesn't work here.
Real estate & property services
You guide the biggest purchase most clients ever make. Your marketing should match the weight of that.
Realtors, property managers, developers. Local visibility, reputation management, and consistent presence are the foundation. Everything else builds on that.
Home & lifestyle services
You improve people's lives in ways they feel every day. They just need to find you first.
Professional organizers, cleaning services, personal and home-based services. The category is personal and referral-driven. The right marketing amplifies what your best clients already say about you.
Schools & therapeutic education
The families you need to reach are looking hard. Make sure they find you.
Private schools, therapeutic programs, learning centers. A high-trust, high-stakes category. Positioning and messaging have to be right before any visibility work begins.
Are we a fit?
It's about stage, not size.
The clients I serve best tend to share a few things in common. You don't have to check every box, and you don't have to be a particular size.
Marketing is either happening in pieces or needs to be built from the ground up, but no one formally owns it as a function.
You're past figuring it out alone, and past handing it to whoever sells the loudest.
You have the resources to invest in growth, whether that's revenue today or funding in the bank.
The owner or leadership team is still close to the growth decisions, and wants to stay that way.
Size isn't the gate. I work with funded, pre-revenue organizations building the foundation early, with established businesses scaling past what they can run themselves, and with larger teams that need senior marketing leadership without another full-time hire. If you're not sure where you land, that's exactly what a first conversation is for.
Not sure if you're a fit?
If you've outgrown doing your own marketing, you're in the right place.
The real line isn't your revenue or your industry. It's whether marketing has grown past what you can run yourself. If it has, that's the conversation worth having.