Strategic Projects
One defined marketing problem. Senior-level strategy and execution to move it forward.
A Strategic Project can be the right starting point when there is one clearly scoped problem, decision, or initiative to solve.
Search & AI Visibility
SEO, local search visibility, search presence, and related optimization.
Website Strategy & Conversion
Website structure, messaging, customer journey, conversion, and strategic website improvement.
Positioning & Messaging
Clarify who the business is for, how it should be positioned, and how that should be communicated.
Offer & Pricing Strategy
Evaluate the offer, packaging, buyer perception, competitive context, and pricing approach.
Go-to-Market Strategy
Build the strategy and sequence for launching a new product, service, audience, geography, or market.
Customer Journey
Identify where customers are getting stuck, where opportunities are being lost, and what should change.
Marketing Infrastructure
CRM, systems, workflows, ownership, measurement, and the structure needed to support marketing execution.
Marketing Assessment
Evaluate the current marketing function, market position, priorities, resources, and highest-value opportunities.
How execution works
Depending on the project, implementation may be handled by your team, your existing partners, or specialized resources brought in for the work.
One Project Format
The Six-Hour Sprint
It is appropriate when the problem is narrow enough to be worked through intensively in a concentrated session or short engagement.
"What an incredible day. Yesterday, I spent 6 hours with the amazing Jessica Roubitchek, and honestly, it flew by. She helped me dig deep into my marketing and taught me more in one day than I could have imagined. I left feeling completely inspired. If you’ve been thinking about working with an expert—don’t wait. Call her. You’ll thank yourself later."
Julianne Prizant, OptiPeople Resources
Sometimes one defined project solves the immediate need. Sometimes that work reveals a broader need for ongoing marketing leadership.
If several priorities need to be continuously sequenced, coordinated, and led, Fractional CMO Growth Leadership may be the better fit.
Have one defined marketing problem to solve?
Let’s talk through the problem, the outcome you need, and the right scope for the work.
Discuss a Strategic Project