Fractional CMO Growth Leadership for Owner-Led Service Businesses
Senior marketing leadership that brings focus, direction, and momentum to your marketing priorities.
I help founders and CEOs determine what marketing needs to accomplish, establish the priorities, put the work in the right sequence, and keep the right people and resources moving.
One point of marketing leadership
Marketing may involve internal team members, agencies, contractors, platforms, channels, budgets, and competing ideas.
I provide the senior marketing leadership that keeps those pieces connected to the goals of the business. I establish priorities, direct the right resources, bring the decisions that require executive attention back to leadership, and keep the work moving.
Leadership stays involved in the decisions that require leadership. The marketing function has clear direction and ownership.
I've built, scaled, operated, and sold a business myself. I know what it takes to hand off something with your name on it, so I lead in a way that keeps you in control.
One leader, above all the moving parts.
Most marketing falls short not because any one piece is bad, but because nobody owns the whole picture. That's the gap I fill.
Lead the function
Strategy, vendors, and budget, held together.
Many of my clients already have talented marketing partners. Whether you're working with an in-house team, trusted agencies, or independent specialists, my role is to provide the strategic leadership that keeps everyone aligned around your business goals.
I help establish priorities, coordinate the right resources, and ensure every marketing investment is working together to move your business forward.
When your marketing team is aligned around a clear strategy, everyone can do their best work—and your business benefits from stronger collaboration, smarter decisions, and greater momentum.
Agency Partners →The right levers
Chosen for your business, not a template.
From search and advertising to events, partnerships, and reputation, I pull the levers that fit where you are right now.
An operator's eye
I've built, scaled, operated, and sold a business myself.
I know what it takes to hand off something with your name on it, so I lead in a way that keeps you in control.
The Growth Leadership Journey
A disciplined process built around your business.
Discovery
Understand where the business is, what is getting in the way, and where it needs to go.
Strategy
Turn business goals into clear marketing priorities.
Marketing Infrastructure
Make sure the business can support the strategy.
Activate the Growth Engine
Move through Visibility → Consideration → Qualification → Conversion.
Leverage What's Working
Strengthen what works, expand where appropriate, and build the capacity to scale.
The impact of marketing leadership.
A look at what ongoing marketing leadership produces.
Nonprofit & education · Two affiliated organizations, Chicago
From fragmented marketing activity to an integrated growth infrastructure across two organizations.
The situation
An established organization needed executive leadership to determine what to fix, what to build, and in what order. Marketing systems—intake, referrals, reputation—were not operating as one connected system.
The priorities
We prioritized initiatives to strengthen acquisition and operations, then put the infrastructure in place. This included local SEO, rebuilt website pathways, CRM pipelines, and team SOPs.
The result
What began as fragmented activities became a connected marketing operating system. Search visibility improved, inquiries gained a defined path, and the internal team was left with the training to sustain it.
The W.Edge Collective
Sometimes growth requires more than a CMO.
The W.Edge Collective is a team of fractional executives across marketing, operations, HR, finance, and technology. We bring each other in as the business needs it, so you get exactly the leadership your business requires at this stage, without hiring for roles you don't need yet.
Learn more about The W.Edge CollectiveWhat clients say.
Jessica is incredible. She's the only one who truly understood my business and helped me grow in a way that felt completely aligned with my brand. Her insight is sharp, her support is genuine, and I only wish I had found her sooner.
Stephanie KorsoInDepth Physical Therapy
Jessica's superpower is knowing which marketing service should or shouldn't be used and why. When you give her the license to do what she's great at, your business will grow.
Steve WallaceB2B Rev Co
This isn't "random marketing tasks." Jessica gave me clearer direction and a strategic plan that makes sense for my goals. I'm seeing my local visibility rise week over week, and it's showing up in real inquiries.
Kelly BraskKelly Brask Organizing
The First Conversation
An honest read on your marketing, no obligations.
Here's what to expect from our first call, so there are no surprises.
Step 1
Where are you trying to go?
We start with the business goals and direction.
Step 2
What's getting in the way?
We look at the marketing situation, constraints, market conditions, and current resources.
Step 3
What does marketing need to accomplish?
We identify the role marketing needs to play.
Step 4
I recommend a starting point.
That may be Advisory, Leadership, Embedded, or a defined Strategic Project.
Step 5
You decide what happens next.
No pressure, no obligation.
Let's talk about what marketing needs to accomplish.
We'll start with where the business is going, what is getting in the way, and what marketing needs to do next.
Let's Talk