The Confidante Chronicles
Thinking on protecting your budget and growing an owner-led business, from someone who's built a few of her own.
Explore the latest thinking on marketing leadership
Marketing Leadership
July 16, 2026The New Marketing Metric Every Fractional CMO Should Be Watching
Why AI is changing email deliverability and what it means for business owners.
Protecting Your Budget
August 28, 2026Activity isn't the same as results
How to tell whether your marketing spend is actually working, or just busy.
For Owners
September 7, 2026Handing off marketing without losing control
The line between taking the weight off your plate and taking the decisions out of your hands.
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